Communication unites with technology in a revolutionized society.
In the last couple of years traditional media was dominant in the corporate industry and this meant that a lot of companies stuck to one-way communication. Traditional media limited external stakeholder's engagement with the corporate industries.
However social media…
Social media has opened a new world for corporate companies
promoting two-way communication and
increasing traffic to the organisation’s website. According to Forrester Research, 75% of the world’s population using the internet use social media and
with the growing popularity of social media usage among the internet users,
online presence for organizations has become crucial in reaching a larger
audience. Social media makes the world a more accessible and connected place. It
aids the public relations professional with more effective communication tools for
example the different social media platforms.
The revolutionary communication has…
The 4th industrial revolution is the major
industrial era since the launch of the first industrial revolution in the 18th
century. It is the fusion of technologies that blur the lines between the
physical, digital and biological spheres, a drastic
digital change for the 21st century.
Web 2.0 has enabled user- generated content which
democratizes content online, resulting in the growth of citizen journalists. This adds as both an advantage and
disadvantage for the practice of corporate social media because it can either
create a negative impact or positive impact on the organization. For example a
bad review online can lead to a
decrease in public interest.
Strategic use of social media is…
Hashtags are a much quicker way to gain attention online
and to make your content trend while creating brand-awareness, promoting brand
recognition and helping with customer relationship management. They make it
easy for the practice of corporate social media as they are time efficient, and
most importantly they are cost effective (#freeadvertising). They quickly
create traffic to the organisation’s website and other online platforms and
furthermore create a platform for public relations practitioners to engage with
their public and create conversations. As much as the use of strategic social media has its
benefits it also has its downfalls which
include the risk of lack of security
Digital
media is taking over, and it is important that corporate organizations align
themselves with the ever-changing technologies. The 4th industrial
revolution makes it even more important to keep up with the changes. And to
also equip themselves with how to utilize these different technologies for
effective communication.
My social its a new marketing platform in next 3 years most of the brands they will wanna work with influencers only cuz nowadays people don’t really watch tv
ReplyDeletehey!Derrick that is very true and with the rapid increase in technology chances are our the coming generation wont know about old media
DeleteHi Nokubonga ,seeing that I am not as technologically competent as I should be and technology is moving so rapidly. How do I survive this 4th industrial revolution?
ReplyDeletehey!Tshepi when it comes to the 4th industrial revolution it makes it very hard for one to exclude themselves but important for one to educate themselves because remember the aim of this revolution is to sync man and technology into one. for example robotics. in order to survive this revolution I'd suggest you become a part of it.
DeleteI love It Already �������� Good Content
ReplyDeletehey!Mbongeni thank you so much for the feedback.
DeleteHood Content am already in love with it😀
ReplyDeleteSocial media can be amazingly the best..but it being addictive creates more distance between humans physical socialsm....People communcate less physical & we often fail to achieve other things that wouldnt need social media but physical commununication
ReplyDelete& wthout this social interaction also everythn becomes too slow
hey!anonymous yes technology does create a distance between humans and technology but the 4th industrial revolution wants to bridge that distance with artificial intelligence which can mean an even more separation between humans. As much as this technology can make our lives easier but it makes our relationships difficult.
DeleteHie Nokubonga,
ReplyDeleteWhat a great post!Surely one cannot turn a blind eye to the relevance of the 4th industrial revolution which is fast upon us.I cannot wait to dig deep and start utilising the resources and the information you have given me, which is a powerful insight into the 4th industrial revolution.
Apart from that, you have done well by striking a balance between the advabrakes and the draw backs this revolution brings with it.In your next post links would like to know your opinion on whether or not the world is ready for the 4th industry revolution, otherwise l absolutely loved this post.
hey!unknown thanks for the feedback please do keep checking my blog for new content and hopefully you will be getting a lot of my opinion from future posts
DeleteTechnology does not enable businesses to reach their target market but it also work the opposite way, customers are able to reach their wanted goods and services but there is also a negative effect to this technology sale well that is it reduces sociability, people are always on their phones for an example and don't talk to each other
ReplyDeletehey!Edith I'm afraid that the 4th industrial revolution will even destroy human social skills further more than it is already doing but as for business that becomes their advantage because it's easier to reach an audience that is always on their phones because they will quickly have access to what ever you advertise, with the rapid increase of technology people hardly spend time watching TV or listening to radio.
DeleteHie Nokubonga,
ReplyDeleteThis is intriguing. For a corporate organization requiring to send information to a target audience, how do I use the hashtag platform and ensure it will reach the intended audience?
try be catchy with your hashtags so that they can trend more quicker and you know trends are always taken serious when searching for information in the online world
ReplyDelete